Lorrae McKenna appointed as Indie-Con Australia Conference Programmer for 2027
The Australian Independent Record Labels Association (AIR) is delighted to announce the appointment of Lorrae McKenna as Conference Programmer for its Indie-Con Australia Conference.
A longstanding advocate for Australia’s independent music community, Lorrae has served on the AIR Board for the past 8 years. She will now step down from her board position to take on this new role, bringing more than 20 years of independent music industry experience, a wealth of connections and a deep commitment to creating opportunities for the sector to connect, collaborate and grow.
Lorrae is the Owner and Director of Melbourne-based record label and artist management collective Our Golden Friend, as well as grant consultancy agency Golden Grants. Throughout her career, she has built a reputation for championing independent artists, nurturing creative talent and developing sustainable international careers for Australian music.
With a strong commitment to supporting artists across diverse genres and backgrounds, Lorrae's current management roster includes Romy Vager, Robert Baxter, Ella Ion and Coldwave. Through Our Golden Friend, she has also supported an impressive roster of artists including RVG, Way Dynamic, Chitra, Peak Twins, and Elizabeth, with the most recent signing, Sour Worm, joining the label.
Having spent more than two decades building meaningful careers and connections across the global music industry, Lorrae brings a unique perspective to the role. Her passion for bringing music industry professionals together to share knowledge, tackle common challenges and celebrate successes will be central to shaping the next chapter of Indie-Con Australia.
Lorrae McKenna said: “I’m incredibly excited by the opportunity to step into the role of Indie-Con Conference Programmer. I’ve had the great privilege of meeting so many incredible people who work in music from all over the world, and I’m thrilled to be able to take my passion for connecting like-minded people and creating space for important conversations to the next level in this role. AIR’s Indie-Con Australia conference has grown into such an important event for the Australian independent music community, and I’m thrilled to be involved in its future growth and success.”
“Lorrae has always been a passionate and strong advocate for the independent sector. She has a great understanding of the opportunities and challenges facing independent music businesses and artists, and will bring a wealth of fresh ideas for topics, conversations and speakers. I look forward to welcoming her into the role and working together to continue developing Indie-Con, which has grown to become Australia's leading conference for the independent music sector.” - AIR CEO Maria Amato
Having just celebrated its 10th anniversary, Indie-Con Australia has come a long way from its beginnings as a small gathering in Adelaide to become Australia's preeminent independent music business conference. Now a highly anticipated annual event on the music industry calendar, Indie-Con Australia brings together speakers, thought leaders and industry professionals from across Australia and around the globe to share knowledge, exchange ideas and explore the challenges and opportunities shaping the independent music sector. Its continued growth reflects the strength, ambition and collaborative spirit of Australia's independent music community.
The 2027 Indie-Con Australia Conference will be held in conjunction with A2IM’s Indie Week Australian Edition from 28–30 July 2027 in Adelaide, Australia's UNESCO-designated City of Music.
Early bird tickets will go on sale in February 2027.
To stay up to date with conference announcements and secure early access to tickets, subscribe to the AIR newsletter at https://air.org.au/subscribe.