Friends of AIR

In a global business environment where multi-national companies manouvre to control an overwhelming percentage of the market, the independent sector needs all the support it can get.

Our  Friends of AIR  program allows you to get behind and provide support to the Australian independent sector. It also puts you and your company in front of and in contact with AIR’s many members.

All of our valued Friends Of AIR below are already providing great support and services for AIR and the Australian independent music sector as a whole.

If you’re keen to get involved or know more, please contact our Chief Executive Officer –

Friends Of AIR:

The A&R Department
Established in 2007 The A&R Department is Australia’s longest running Label services platform and has been dedicated to supporting emerging Australian artists, ensuring that their creative and business practices align with their musical ambition. The A&R Department is constantly seeking out new ways to expand the reach of Australian independent music and to find the ears of audiences around the globe. The A&R Department looks to work with passionate and innovative individuals, both with the musicians and companies they work with. Within the ever-changing dynamics of the music industry, there’s one thing that has never changed, and that is the art of writing a special song.
Our current team have been working together for a few years now and collaborate well together on all releases. We are all passionate music people with the skills and knowledge to help artists develop on many fronts. For example: Publicity campaigns, A&R advice with songs and/or production contacts, Label Manager advice and coordination with your release strategy, Distribution, Publishing and Sync pitching and Accounting and Legal contacts.

All That Matters, Asia’s premier event experience brings the best in class Music, Sports, Gaming, Digital & Marketing content.

Bandcamp’s mission is to create the best possible service for artists and labels to share and earn money from their music, and for fans to discover and enjoy it.

We believe that music is an indispensable part of culture, and for that culture to thrive, artists—no matter the size of their audience—must be compensated fairly and transparently for their work. Without this belief, our mission would be meaningless, and it’s why we’ve built our business around a model that puts the artist first.

When you buy something on Bandcamp, whether it’s digital music, vinyl, or a t-shirt, ticket or cassette, 80-85% of your money goes to the artist, and we payout daily. The remainder goes to payment processor fees and Bandcamp’s revenue share, which is 10-15% on digital items, and 10% on physical goods.

Since we only make money when artists make a lot more money, our interests remain aligned with those of the community we serve. It’s a straightforward approach, and one we’re happy to say works well. Fans have paid artists $427 million using Bandcamp, and $8.2 million in the past 30 days alone. We were founded in 2007, have been profitable since 2012, and we’re growing rapidly. Bandcamp is used by millions of fans around the world and is an indispensable tool for hundreds of thousands of artists and more than 3,000 labels. The New York Times called Bandcamp “one of the greatest underground-culture bazaars of our time,” Fast Company named us one of the most innovative companies in music, and the American Association of Independent Music honoured us with their Independent Champion award.

Banks Group

Banks Group has been providing specialist accounting and taxation advice to the Music, Arts, Television, Film and Entertainment Industries for the last 20 years.

BMAT is a music innovation company with a mission to index all music usage and ownership data. We help all different companies in the music industry better their data operations to make sure artists get paid for their plays. Every day we deliver 27 billion matches and 80 million identifications to record labels, CMOs, publishers,broadcasters and DSPs globally.


Founded in 2015 by brothers Anthony and Alex Zaccaria, Bolster pioneered the use of new-ad tech solutions in e-commerce in the music space. With a staff of 40+ across Melbourne, Sydney and Brisbane, it’s now Australia’s leading digital, creative and content strategy agency for music, entertainment, and lifestyle. 

Bolster’s clients include Splendour In The Grass, Laneway Festival, Secret Sounds, Chugg Entertainment, Caroline, Dew Process, Future Classic and brands such as YouTube Music, Blundstone, Red Bull Music and JBL.

Bolster is the team behind global Instagram optimisation too Linktree;, a world-first content platform in conjunction with Laneway Festival; the Webby Award-nominated BIGSOUND Buzz; and upskilling initiative, Blocks.  

Chartmetric is an elegant tool for artists, artist managers, and labels. They collect artist related data from various sources such as Spotify, Amazon Music, Apple Music, Deezer, iTunes, Facebook, Instagram, Twitter, Bandsintown, and Youtube. Tracking nearly 2M artists, and updating over 5,000 different charts every day. Chartmetric also provides data for Radio, Film/TV synch, A&R, Touring, and much more. They also just added TIKTOK data from charts to likes/followers!

Take advantage of the 50% discounted subscription price for AIR members only via the members section.


Disco is an online platform offering fast, lightweight music management for labels. The worlds best labels are discovering the easy way to manage music files. Don’t get left behind.

Join the party with our 20% off promotion code, now available in the members section.

Ditto Music is an independent distribution and label services company, which has 22 offices across 19 countries and now works with over 200 000 artists globally. 

Embassy Music Publishing

Embassy Music Publishing Pty Ltd is an all-around local indie music publishing company that is actively building its roster of contemporary songwriters.

Entertainment Accounting & Taxation Services

Entertainment Accounting is a full-service accounting, taxation and business advisory firm specialising in the music industry

The Gild Group

The Gild Group is an accounting, taxation and business advisory firm with a passion for wealth creation servicing the music industry.


Worldclass music services should not be complicated or costly. GYROstream is the only Australian owned music aggregation service to cater specifically for Aussie independent artists, to distribute their music to all major online platforms. GYROstream also offers a suite of specialised services including PR, vinyl/CD manufacture, sync, and insurance. GET YOUR RECORD OUT.


INgrooves is a leading provider of digital distribution, marketing and promotion services to the global music and video communities via its proprietary ONE Digital platform

Telling the story behind the music by recognising the people involved, Jaxsta is the first of its kind Australian built online database resource for the global music industry. Allowing its subscribers to access information relating to any genre of music, Jaxsta can tell you the who/what/where/why/how and when of any song.

Know What’s Loved

Know What’s Loved has developed RAD/AR®, (Robotic Automated Discovery for Artists and Repertoire), a cloud-based platform and tech that enables music companies to orchestrate talent and repertoire search in new and powerful ways.

Using RAD/AR, teams create virtual Scouts. These autonomous software bots scan the Internet identifying the music talent and repertoire that meet users specific criteria.

RAD/AR Scouts are simple to create and manage. Teams can create swarms of Scouts and deploy them globally, or in target countries, regions or even cities and each Scout will produce a stream of prospective talent with New, Unsigned, Emerging and Hot artists highlighted dynamically. 

RAD/AR Scouts are autonomous, and continuously update themselves to highlight new artists as they drop or as they demonstrate early indicators of future success.

RAD/AR has a host of integrated music discovery features and workflow integrations that enable teams to scale talent search in a fun, collaborative, and cost-effective way.

Media Arts Lawyers
Media Arts Lawyers act for some of Australia’s highest-profile musicians, events, recording and publishing companies. They also represent many emerging artists and aim to be the first point of legal contact for all creative and commercial projects irrespective of budget.

Merlin’s membership represents 15% of the global market share. Members consist of independent labels, distributors and other rightsholders, representing tens of thousands of labels and hundreds of thousands of artists from every country in the world. Merlin navigates the music ecosystem by striking premium deals with digital services that enable its members to better control their future. Digital services have the means to efficiently license the world’s most valuable independent music. 

Merlin’s members include the likes of Amuse, Armada Music, AVL Group (including CD Baby, DashGo and FUGA), AWAL, Beggars Group, Cinq Music Group, Curb Records, Dim Mak, DistroKid, Domino, Entertainment One, Epitaph Records, Foundation Media, Kontor New Media, KVZ Music, Mad Decent, mtheory, Mushroom Music, Ninja Tune, ONErpm, [PIAS], Pony Canyon, Secretly Group, Symphonic Distribution and Sub Pop.

Merlin has deals with 30 digital partners including Alibaba, Boomplay, Deezer, Facebook/Instagram, JioSaavn, KKBox, NetEase, Pandora, Snap, SoundCloud, Spotify, Tencent, TikTok, Triller, Yandex and YouTube Music. 

Merlin has offices in London, New York, and Tokyo.
Find out more at:  

Midnight Choir
The Midnight Choir is Australia’s leading sync rights agency. They source and secure licenses for Independent Australian artists into TV, film, gaming and advertising worldwide. Established in 2014 by Jen Taunton the catalogue has grown to represent over 100 artists, bands, producers and music makers. They have synced music into commercials for Apple, Google, Adidas, Ford, Ikea, Vodafone and into shows on major US networks ABC, NBC, CBS, CW, Fox, MTV plus streaming platforms Netflix, Hulu and YouTube Red for shows that include Teen Wolf, How To Get Away With Murder, American Gothic, Heartbeat, Faking It, Shadowhunters, Nobodies, Siren, Dynasty, Insatiable and many more.

Music Rights Australia
Music Rights Australia is an organisation that protects the creative interests of artists within the Australian music community through educational initiatives, government lobbying and the protection of artists’ copyrights.

Music Rights Australia represents over 100,000 songwriters and music publishers through their association the Australasian Mechanical Copyright Owner’s Society (AMCOS), and more than 125 record labels – both independent and major – through the Australian Recording Industry Association (ARIA).

MRA can offer practical help if you find your music is being posted on illegal sites or used without your permission.

  • MRA can send take down notices to have the material removed.
  • MRA can send cease and desist letters.
  • MRA can help you get counterfeit physical product removed from auction sites such as eBay.
  • MRA runs the Redbubble active monitoring service which means unlicensed merchandise will be blocked from sale.

MySphera connects your music to new audiences through the tastemakers they trust. 

Using our novel matchmaking tool, we’ll match your music with our roster of +500 digital creators, to get your music featured in a wide range of digital assets (such as playlist features, Social media shoutouts, Video interviews, Blog Posts, and more) – all, in one click.


Noisehive is boutique, commission-based music distributor from Melbourne. They pride themselves on being hands-on, offering a premium aggregation service with a personal touch. More than just a website and an FAQ page, these music lovers are keen to help you grow your act and work with you on release strategies & opportunities to make the most of your recordings.

Single Music
Single Music was launched with one goal in mind: increase an artist’s awareness and revenue in a practical, direct-to-fan model. Thousands of artists are using their Shopify stores to earn more and create meaningful relationships with their fans using our powerful suite of tools for digital music sales, monetized video content, chart reporting and fan insights.

Since 2018, we’ve delivered and chart-reported (Soundscan, Alpha Data, OCC, ARIA) over 3 million records for artists like Juice WRLD, Harry Styles, MGK, Travis Scott, Tom Petty, Young Dolph and more.

Our 400+ Livestream events since April 2020 have sold more than 800,000 tickets and generated over $22 Million in revenue for artists like Jimmy Eat World, Young The Giant, Maren Morris, Underoath, Ben Rector, Needtobreathe, All Time Low and many more.

New in 2021, Single offers our clients a sophisticated upgrade to their D2C analytics with our Fan Insights Data Dashboard. Artists can easily identify top fans based on purchase data from their store, creating lasting relationships and smarter, more effective sales and marketing strategies.

Why send fans elsewhere when they want to support you direct? Increase your engagement and revenue by consolidating all the pieces of your online business home to your own store.

Since our launch in 2016, Songtradr has always been driven by our love for music and our intention to bring positive change to the industry. Today, that intention remains. Our premium music division specializes in non-exclusive sync licensing, global digital distribution, YouTube Content ID management, neighbouring rights and publishing administration for labels and catalogues. Songtradr is the largest online music licensing catalogue in the world with over 500,000 artists, composers, labels, and publishers.

The Orchard
The Orchard is a pioneering music, film and video distribution company operating in more than 25 global markets. With a holistic approach to sales and marketing combined with industry-leading technology and operations.

Valley Arm Digital
As Asia biggest digital distributor Valley Arm Digital provides global distribution plus YouTube channel rights management.

If you stepped backstage at Indie-Con in recent years, you would have met Wallfly. This talented team of event producers and engineers work across the Asia Pacific region and the US. They use their technical know-how, show-craft and creativity to successfully blend virtual and in-person experiences. If you’re thinking of pre-recording an online presentation, holding an industry event, or launching your latest creation, chat with the team at Wallfly. We’re glad we did. We are proud to have them on the Indicon tech production team and welcome them as a friend of AIR.

White Sky
White Sky assists artists in the Australian Music Industry handle their finances and manage their tax obligations with a focus on reliability, attention to detail and an ongoing commitment to always go that extra yard. They are the largest Music Business Management & Bookkeeping Company in Australia.

Wilson Street Studios
Not all recording studios and services are created equal! Navigating the hidden world of studios / recording engineers / record producers / mixing and mastering engineers can be overwhelming but Wilson St Studio can help guide your art throughout the production process to the completion of your finished project.

Wilson St Studio is the home of multi-award winning producer and mixer, Dean Tuza. Situated in the heart of South Yarra, Melbourne, the studio consists of a range of high end and esoteric recording equipment ready to capture the magic of your music.

Wilson St Studio provides musicians, labels & publishers with world class facilities and service for the development, creation and capture of your recording projects and we welcome the opportunity to discuss your next project.

Xelon Entertainment
Representing over 300 labels, both domestic and worldwide, Xelon is Australia’s premier digital music distributor with a reputation for delivering a comprehensive and flexible service across Australia and New Zealand.

Since 2007, Xelon Entertainment has become invaluable to the Australian music scene. Working with clients to maximise outcomes, Xelon has overseen the growth and expansion of many labels who have worked with Xelon since their infancy to establish themselves as world-class record labels.

Our professional team of experts are based in the heart of Melbourne’s thriving music scene as well as dotted around the globe and are fully equipped to provide a comprehensive range of services to suit your release, covering everything from basic distribution, video monetization, through to marketing, digital strategy and label services to all of the key platforms and more as well as exclusive arrangements with a number of platforms which generates revenue for our labels that you can only gain access to by distributing via Xelon.

We regularly attend Australian & international music conferences such as MIDEM, SXSW, ADE, IMS as well as territory-based ones such as AIR Indie-Con, BigSound, EMC and Face The Music. Our staff members regularly appear on panels and are considered leaders in the industry.

YouTube Music

Friend of AIR, YouTube Music is a music app made for music listening, on top of the magic of YouTube: making the world of music easier to explore and more personalised than ever.

Whether you want to listen, watch or discover, all the ways that music moves you can be found in one place – not just music videos but official albums, singles, remixes, live performances, covers and hard-to-find music you can only get on YouTube