Friends of AIR

In a global business environment where multinational companies manoeuvre to control an overwhelming percentage of the market, the independent sector needs all the support it can get.

Our  Friends of AIR  program allows you to get behind and provide support to the Australian independent sector. It also puts you and your company in front of and in contact with AIR’s many members.

All of our valued Friends Of AIR below are already providing great support and services for AIR and the Australian independent music sector as a whole.

If you’re keen to get involved or know more, please contact our Chief Executive Officer –

Friends Of AIR:

Banks Group

Banks Group has been providing specialist accounting and taxation advice to the Music, Arts, Television, Film and Entertainment Industries for the last 20 years.

Chartmetric is an elegant tool for artists, artist managers, and labels. They collect artist-related data from various sources such as Spotify, Amazon Music, Apple Music, Deezer, iTunes, Facebook, Instagram, Twitter, Bandsintown, and Youtube. Tracking nearly 2M artists, and updating over 5,000 different charts every day. Chartmetric also provides data for Radio, Film/TV synch, A&R, Touring, and much more. They also just added TIKTOK data from charts to likes/followers!

Ditto Music is an independent distribution and label services company, which has 22 offices across 19 countries and now works with over 200 000 artists globally. 

Entertainment Accounting & Taxation Services

Entertainment Accounting is a full-service accounting, taxation and business advisory firm specialising in the music industry

The Gild Group

The Gild Group is an accounting, taxation and business advisory firm with a passion for wealth creation servicing the music industry.

GYROstream is the leading independent and Australian-owned digital music distribution and artist services company, delivering music to Spotify, Apple, TikTok, Amazon, Youtube and 100+ more. Launched in 2018 and based in Brisbane, Queensland with offices in Sydney and Melbourne, the company represents tens of thousands of Australian and New Zealand artists for global distribution. Much more than just music distribution, GYROstream offers additional ad-hoc and bespoke services for independent artists such as PR, digital marketing, playlist pitching, vinyl/CD manufacture, sync opportunities and more. 

Awarded The Music Network’s Music Distributor of the Year award in 2021, GYROstream and its artists are seeing increased success in both AU/NZ and beyond. The company distributed five independent releases landing in the 2021 triple j’s Hottest 100, recently achieved an ARIA number one album with Ruby Fields ‘Been Doin’ It For a Bit’, and is achieving global recognition for independent artists and labels through targeted DSP playlisting and promotion with stacks of local and international editorial playlist wins every week. A company that prides itself on premium artist support, GYROstream aims to assist and educate independent AU/NZ artists about effective release strategies to get the best results for their music. 


INgrooves Music Group

Ingrooves Music Group is a world leader in music distribution, marketing, and technology that empowers labels and entrepreneurs to grow their businesses and thrive in the global music industry. Our comprehensive suite of solutions includes marketing strategy, insights and analytics, rights management, advertising, royalty accounting, video monetization and music licensing, all accessible through an intuitive client platform. Headquartered in Los Angeles with offices throughout North America, Latin America, Europe, Africa, Asia, and Australia, Ingrooves works everywhere music is streamed.  

Media Arts Lawyers
Media Arts Lawyers act for some of Australia’s highest-profile musicians, events, recording and publishing companies. They also represent many emerging artists and aim to be the first point of legal contact for all creative and commercial projects irrespective of budget.

Merlin’s membership represents 15% of the global market share. Members consist of independent labels, distributors and other rightsholders, representing tens of thousands of labels and hundreds of thousands of artists from every country in the world. Merlin navigates the music ecosystem by striking premium deals with digital services that enable its members to better control their future. Digital services have the means to efficiently license the world’s most valuable independent music. 

Merlin’s members include the likes of Amuse, Armada Music, AVL Group (including CD Baby, DashGo and FUGA), AWAL, Beggars Group, Cinq Music Group, Curb Records, Dim Mak, DistroKid, Domino, Entertainment One, Epitaph Records, Foundation Media, Kontor New Media, KVZ Music, Mad Decent, mtheory, Mushroom Music, Ninja Tune, ONErpm, [PIAS], Pony Canyon, Secretly Group, Symphonic Distribution and Sub Pop.

Merlin has deals with 30 digital partners including Alibaba, Boomplay, Deezer, Facebook/Instagram, JioSaavn, KKBox, NetEase, Pandora, Snap, SoundCloud, Spotify, Tencent, TikTok, Triller, Yandex and YouTube Music. 

Merlin has offices in London, New York, and Tokyo.
Find out more at:  

Midnight Choir
The Midnight Choir is Australia’s leading sync rights agency. They source and secure licenses for Independent Australian artists into TV, film, gaming and advertising worldwide. Established in 2014 by Jen Taunton the catalogue has grown to represent over 100 artists, bands, producers and music makers. They have synced music into commercials for Apple, Google, Adidas, Ford, Ikea, Vodafone and into shows on major US networks ABC, NBC, CBS, CW, Fox, MTV plus streaming platforms Netflix, Hulu and YouTube Red for shows that include Teen Wolf, How To Get Away With Murder, American Gothic, Heartbeat, Faking It, Shadowhunters, Nobodies, Siren, Dynasty, Insatiable and many more.


Noisehive is boutique, commission-based music distributor from Melbourne. They pride themselves on being hands-on, offering a premium aggregation service with a personal touch. More than just a website and an FAQ page, these music lovers are keen to help you grow your act and work with you on release strategies & opportunities to make the most of your recordings.

Play MPE

Play MPE is a promotional tool that helps artists, labels, and teams reach industry decision-makers across radio, media, sync & more. With managed distribution lists in 30+ countries, Play MPE provides a clear path to global radio and media distribution without requiring extensive local knowledge.

The Orchard
The Orchard is a pioneering music, film and video distribution company operating in more than 25 global markets. With a holistic approach to sales and marketing combined with industry-leading technology and operations.

White Sky
White Sky assists artists in the Australian Music Industry handle their finances and manage their tax obligations with a focus on reliability, attention to detail and an ongoing commitment to always go that extra yard. They are the largest Music Business Management & Bookkeeping Company in Australia.

YouTube Music

Friend of AIR, YouTube Music is a music app made for music listening, on top of the magic of YouTube: making the world of music easier to explore and more personalised than ever.

Whether you want to listen, watch or discover, all the ways that music moves you can be found in one place – not just music videos but official albums, singles, remixes, live performances, covers and hard-to-find music you can only get on YouTube