Feb 09, 2021

PRICIE - TOO DANG GOOD


An emerging talent on the Australian music scene, Nigerian born PRICIE is making a name for herself as a standout triple threat singer, songwriter, and rapper. With distinctive powerful, soulful and husky vocals, and generous on-stage charisma, Sweat It Out are thrilled to announce PRICIE’s signing to the label, and the official release of her debut single ‘too dang good’, following a huge reaction on triple j Unearthed. Uploading the single to the platform just two weeks ago, PRICIE has already had the tick of approval with a full add to triple j, as well as becoming triple j’s Unearthed feature artist this week, with multiple 5 star reviews to boot. From the outset, PRICIE demands attention, with her compelling delivery, tongue in cheek lyrics, silky hooks, and all topped off with a playful attitude that encompasses her unique style.

Detailing how organically the track came together in a studio session with Melbourne’s own Lucianblomkamp, PRICIE shares “‘too dang good’ was a last-minute studio magic moment - we honestly didn’t expect to make anything, but myself and Lucian literally just vibed each other and decided to jam. As he made a beat I began to freestyle on it and ‘too dang good’ was born.” Sharing that the idea for the song came from wanting to discuss and highlight sexual liberation in all forms, PRICIE goes on to explain that “the message is for women to know their worth and understand that although some things may transpire within their relationship, they’re just way too dang good for it.”

Having linked up with Sydney collective POLOSHIRT in 2018, PRICIE went on to feature on their vibrant single ‘Too Good To Be True’, taken from their self-titled debut EP. Performing live with the project at Listen Out in Melbourne and Brisbane, PRICIE has also gone on to perform alongside Winston Surfshirt at Beyond the Valley, and Secret Garden Festival. And further supporting New Zealand singer Matthew Young on tour, and opening for Okenyo for ‘The Wave’ tour.

With a myriad of diverse new music showing the many sides of PRICIE to be released over the next 12 months, the soulful new artist is quickly becoming the artist to watch in 2021 and beyond.

PRICIE’s debut single ‘too dang good’ is out now on Sweat It Out.