AIR Share Report
2018/19 AIR Share Report
The Australian independent recorded music sector generated $183 million of revenue in the 2018/19 year up from $153 million in the 2014/15 year. Market share also increased to 31%
AIR engaged Deloitte access economics to collect data from independent record labels and distributors in Australia, asking them about their operations in 2018-19 and comparing data to previous findings in their report for the 2014-15 year. This study represents an important benchmark for future analysis and highlights steady growth over this time period.
2014/15 AIR Share Report
AIR Announces First National Market Share Analysis of the Independent Music Sector.
Independent record labels represent 30% of Australian recorded music market share. It had an estimated total revenue of over $154 million in the 2014/15 financial year.
AIR engaged Deloitte Access Economics to analyse the market share of the independent music sector in Australia. Deloitte Access Economics collected data from independent record labels and distributors in Australia, asking them about their operations in 2014-15.
Key findings from the research include:
- The Australian recording industry as a whole had revenue of just under $400 million in 2014-15
- The independent recording sector makes up 30% of total recording revenue in Australia
- More than half (57%) of independent sector revenue is attributable to Australian artists
- 95% of independent sector music releases are new content
It is estimated that in 2014-15, the independent sector had revenue of $154.8 million, and released over 6,000 singles and albums.
Comparing the independent sector’s recorded music revenue to the overall Australian recording industry, the AIR Share Report found that the independent sector had 30% market share in revenue terms.