Feature: Prudns – NEXT
NEXT’s sanctuary of stories takes the listener on a heartfelt journey, paved by Prudns’ love of hyperkinetic club beats and burning power ballad energetics.
From the angst of ‘NEXT’ to the atmospheric tones of ‘WHYDOU’, the album weaves through bouncy narratives in ‘Riddle’ and ‘Goodnight’. It follows with the fierce beats of ‘Empty Words’ and ‘Like a Dream’ and the intricate incantations of ‘Looking at You’ and ‘A Number’.
It closes with ‘Unfriend (Demo)’, a poignant phone recording played on their childhood piano. The songs traverse through an ever-changing palette of moods, sounds, and colours, leaving no stone unturned.
“NEXT is like looking through my diary. Each song is a story about the relationships that have taught me about myself, love, pain and meaning over the last eight years” – says Prudns.
Prudns and director Szilvia Kaszaniczky forge an eclectic artistic partnership, capturing the essence of internal transformation in their music video for NEXT. ‘Making NEXT was a completely collaborative and expressive piece born in the brain of Pru and brought to the world with the help of our amazing crew. We melded our minds and created a piece that conveyed Pru’s core artistic themes’ says Kaszaniczky. The video unfurls like a vivid tapestry, weaving together a kaleidoscope of colours and luminous effects. It begins with a tangible representation of a figure bound by ribbons, then transforms into a projection-filled wonderland, all echoing the same question: ‘What comes next?
Prudns debut album NEXT is available now.
