Feature: MADI LEEDS – Identity
Melbourne’s own MADI LEEDS states her intentions to make waves within the Australian music scene with the new single, Identity.
A seasoned performer at a young age, MADI already has a wealth of experience both gigging around the city of Melbourne and writing in a wide array of genres. Now working within the realm of Synth Pop, Madi’s musical output takes on inspiration from acts such as HAIM, St. Vincent, Eliza & The Delusionals. Produced by Gab Strum (Japanese Wallpaper) Identity is released via the newly formed Push Records and poised to be a breakout hit for the up and coming artist.
About the Track, MADI says “Identity’ was written about a time where I accidentally ended up with pink hair and was confronted with some decisions to make in my life. After going through most of 2020 in Melbourne in lockdown, you realise what’s truly important to you.
It’s something I need to work on but I hate disappointing people or being stuck in a situation where I can’t please everyone at once and I’m conflicted. Identity relates back to this as I had to really think about what is the best option for myself without any influence.
The personality that shines throughout Madi’s music is extremely evident with this track as it delivers her typical anecdotal storytelling that is extremely relatable. Paired with warm layered Synthesisers and instrumentals that follow indie rock principles, Identity offers up a lot of distinguishable traits found in current trending contemporary genres.
Identity was released on the 18th of June and is MADI LEEDS first single since being signed by the newly formed Push Records. It is an infinitely catchy and unique take on Indie/Synth Pop and is available online via Spotify, Apple Music, Tidal and Deezer.
Thanks to support from Creative Victoria and AIR, Push Records is a youth-led record label that signs and releases new music made by young artists, for young audiences. This six-month learning program provides both industry and artist participants with an opportunity to gain practical experience and establish their networks within the industry; while being mentored by record label professionals and other experienced artists, recording engineers and producers.
Push Records is delivered as a part of Creative Victoria’s Victorian Music Industry Recovery Program – a Victorian Government initiative.